my roles —
art direction / design
(This is a self-driven hypothetical project)
MU is a small furniture studio that looks for a fresh and catchy visual identity. Inspired by the Chinese annotation of wood (mù), MU would like to put a lighthearted energy into every furniture they make.
From the bright colour palette to the playfully illustrated ads, the brand MU wants to present not only their well crafted furniture, but an easy, joyful, and confident lifestyle.