my roles —
Our client Great Wisdom Buddhist Institute (GWBI) is a Buddhist monastery located on Prince Edward Island. As the monastery gained more recognition on the island, the client would like to have an innovative visual presentation to help Islanders of PEI to know more about the nuns.
Since the average age of the Buddhist practitioners at GWBI is relatively young, clients wanted to demonstrate the lively spirit of the monastery to break the obscure presupposition that people usually have towards religions. We then decided the art direction for the GWBI website based on client’s appeal: bright, lively, refreshing, and peaceful.
We chose light neutral hues for the website to balance the vibrant colors in content pictures. And we infused sufficient negative space for viewers to breathe through paragraphs of information, and also to convey the calming feeling at GWBI.
We adopted typographic elements from traditional monastic scripts and applied them to the website design, visually enhancing the legitimacy of GWBI.